Press review

Article

Article

14/12/14

aimed at the demanding man in search of excellence and traditional elegance while at the same time responsive to the innovations introduced by young designers. That man - you -
is neither an ordinary consumer nor a trendsetter, and is only vaguely aware of traditional marketing concepts. He's careful what he buys and takes time to get to know the products. The new players try to cater for his demands. They are young designers, entrepreneurs and craftsmen, all passionate about what they do

La Voix du Nord

La Voix du Nord

07/12/11

Tall and thin, Franck identifies with all those extra-tall men... right up to size 62! Hailing from Lille, Franck Vercauteren is the former director of international collections at Lee Cooper. He has teamed up with Antoine Roy, a former brand marketer, to launch CUB Jeans. This new name in the world of men's jeans is unique in addressing the needs of tall and heavy-set men, offering them jeans that are well-cut and stylish. 'Size matters!' is their slogan. BY STÉPHANIE FASQUELLE

Nord éclair

Nord éclair

06/12/11

Tall and thin, Franck identifies with all those extra-tall men... right up to size 62! Hailing from Lille, Franck Vercauteren is the former director of international collections at Lee Cooper. He has teamed up with Antoine Roy, a former brand marketer, to launch CUB Jeans. This new name in the world of men's jeans is unique in addressing the needs of tall and heavy-set men, offering them jeans that are well-cut and stylish. 'Size matters!' is their slogan. BY STÉPHANIE FASQUELLE

CUB Jeans

Emmanuel Maubert - C'est a Vous

21/12/12

On 21 December, Emmanuel Maubert, renowned broadcaster on Europe 1 and C'est a Vous on 5, was wearing a checked CUB++ Lumberjack shirt. In 2011 he was one of the 10 most sexy TV entertainers. That's a big YES.