Fashion Mag Article
CUB++, which stands for "Comme une bête" ("Like A Beast"), has risen as a new player in the denim marketplace. The brand, launched by Bureau Indigo (a consultancy company in the jeans sector - ed.) is the brainchild of two ex-Lee Cooper people, Franck Vercauteren, former artistic director of the British firm, and Antoine Roy, a marketing expert.
By Bruno Joly - Fashionmag.com 29/11/2011